In a boost to agents, Zoopla said vendor sales leads have increased by 125% in the first week of January compared with Christmas Eve, while valuation leads through the portal are 30% more likely to be looking to sell than they were a year ago. Sessions were also up by 113% for the same period, Zoopla said.

Zoopla credits the rise to its new marketing campaign and said there has been a 12% in rise in listings per branch compared with the start of 2024.

This activity could also be due to buyers and sellers looking to beat the drop in Stamp Duty thresholds in April.

Alex Rose, director of sales at Zoopla, said: “It is incredibly encouraging to see the property market off to a flying start in 2025, with the momentum from 2024 continuing over into 2025 and further boosted by the launch of our major new marketing campaign on Christmas Day. This is already paying dividends for Zoopla agents with the uptick in vendor leads and sessions on our website a clear indication of this.

“We are dedicated to helping consumers to win at moving but also in attracting more motivated movers ready to take action, ultimately driving better outcomes for our customers.”

Source - Estate Agent Today